|Items||Possibly all known items of power, even those that are not included in the in-game Secret Shop|
The Shopkeeper (or simply the Keeper) is the owner of the Secret Shop, which is guarded by Frull (a rhino-like beast that carries the entire shop on its back when travelling) and Roquelaire (his pet bird who guides heroes in need of assistance). While his name is currently unknown, he is one of the many people known as "Keepers" who keep certain powerful items and artifacts until they are sold for a price, whether it is paid by gold or abstract means.
In his debut comic "Are We Heroes Yet?", the notable items that are kept in his possession include the blood forged Reaver axe, the fervid Hyperstone, the dexterous Eaglesong, and Demon Edge, which was retrieved by the thieves Sithil and Quirt who later became assistants to the Shopkeeper himself. In the card game Artifact, he also possesses the Sacred Relic, Void Stone, Orb of Venom, Power Treads, Ring of Health, Bloodstone, Stout Shield, and Mystic Staff in his inventory.
Besides selling rare and uncommon items of power, he also offers refreshments in the form of beverages. Available drinks include emerald tea, appleberry tincture, and strongblack.
He used to possess a leather bag that is actually a hammerspace that leads to the cave of a mysterious tentacled creature that wraps itself around its horde of items, such as the Skull Basher and Poor Man's Shield (depicted in the comic as its beta form). This creature would constantly make "deals" with Quirt ever since he first met the Shopkeeper, tempting him with the bag's loot. The bag is now in Quirt's possession, which he considers as a source of income and an annoyance.
Besides Frull and Roquelaire, the Shopkeeper also trusts Sithil and Quirt to work for him, after they proved themselves worthy assistants by retrieving the legendary Demon Edge for his shop.
Even the Shopkeeper is not exempted from Jah'rakal's hatred, but he plans to kill him last.
- The Shopkeeper is the narrator in the Gamescom Trailer.